The Zappy Box
​A 2.5-year journey of building a premium gifting brand’s visual identity through strategy and content. From everyday social posts to large festive campaigns. My role combined creative direction, production, and post-production, ensuring each piece of content reflected the brand’s premium, thoughtful, and celebratory spirit. I worked across concept creation, styling, shooting, editing, and scheduling, collaborating with product, marketing, and sales teams to align creative with business goals.
Case Study: Social Media Growth at The Zappy Box
The Zappy Box is a bootstrap gifting startup that had minimal social media presence in its early years. I joined as a content creator when the brand had just 5,956 Instagram followers and almost no presence on other platforms.
​​​
Key Achievements
​
-
Instagram: Scaled from 5.9K → 25K followers in 2.5 years (+400% growth, 5x increase).
-
LinkedIn: Grew from 100 → 2,500+ followers (+1,900% growth, 20x increase).
-
Pinterest: Peaked at 200K+ monthly views during festive season. Started from scratch and built consistent engagement + website clicks.
​
-
Sales Impact: 150% average increase in sales over these years. Supported Google & Meta ad campaigns with content that boosted conversions.
​
​
​
​
Content & Marketing
1. Humanizing the brand
​
A brand like The Zappy Box needed a personal, human touch in its content. By making employees the face of the brand, appearing in everything from promotional reels to personal and brand celebrations, we created a sense of authenticity and transparency. This approach helped the brand feel more relatable, human, and emotionally connected to its audience.
.jpeg)
Linkedin Marketing
​​
​​Grew LinkedIn from minimal engagement to meaningful conversations around gifting challenges, solutions, behind-the-scenes moments, employee stories, celebrations, and more, making the brand feel as authentic as possible.
2. Seasonal Brand Campaigns
​​
Seasonal campaigns that focused on selling emotions and stories rather than just products, positioning The Zappy Box as a thoughtful gifting brand. Focusing on ocassions like Christmas, Diwali, Mother's and Father's day, Valentine's Day and so on.
.jpeg)
3. Creative & Value-driven Content
Focusing on value-driven content alongside sales strengthened the brand’s overall image and presence from gift-wrapping tutorials to thoughtful gifting advice and more.
.jpeg)
.jpeg)
.jpeg)
​
My Role here:
​
-
Led the brand’s full content ecosystem: annual strategy, monthly calendars, cross-platform management (Instagram, LinkedIn, Pinterest, YouTube, Twitter, Threads).
​
-
Created high-performing content end-to-end, including scripting, shooting, editing, and producing campaign assets across formats.
​
-
Designed and executed major on-season and off-season digital campaigns, driving consistent engagement and brand visibility.
​
-
Managed email marketing, organic social growth, influencer collaborations, and supported Meta/Google ad creatives.
​
-
Supervised a team of social media executives and designers, ensuring smooth execution and strong brand output, while also occasionally supporting key HR functions.​
​
​​​​​
​
​
​​
​
​​​​
Outcome
Over these years, I transformed The Zappy Box’s social presence into a vibrant, engaging community, driving both brand visibility and sales growth. This role honed my expertise in content strategy, campaign design, and brand storytelling- skills I carry into every project I take on.
​