Biaa

Biaa is a semi-luxury, minimalistic, and sustainable women’s clothing brand currently in its early stages. I manage content creation and social media for Instagram and Pinterest, focusing on building a strong digital presence from the ground up.

Case Study

Since Biaa is entering a highly competitive fashion market, the challenge was to carve a distinct identity. My analysis showed two strong differentiators: Positioning sustainability as a core brand value. And building a founder-led brand to create a personal, trustworthy connection

Achievements

Founder-led content is performing strongly and driving trust28% increase in follower count

60% increase in engagement and reach. Early-stage community building in progress.

Content Strategy

1. Sustainable fashion focus:

Positioned Biaa as a thoughtful, slow-fashion alternative in a trend-heavy market - highlighting quality, timelessness, and sustainable choices.

3. Aesthetic theme-based reels

2. Founder-led storytelling:

Showcased the brand’s journey through the founder’s perspective, making the content more personal, relatable, and trust-building for early audiences.

Outcome

As the brand is still in its initial phase, measurable conversions are yet to come, but the foundations for a strong, value-driven community are already taking shape.