Black Frames
This is a photography brand run by a talented Mumbai-based couple, Tanya and Toshit. They approached me to strengthen their Instagram presence, elevate their professional portfolio, and attract more clients through strong visual storytelling.
Case Study
A service-led brand like theirs required high-quality, theme-based cinematic reels, consistent behind-the-scenes content, positioning them as a power couple brand with a relatable journey. A content system that showcased both their art and their story.
Achievements
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50% increase in engagement and reach
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30% growth in followers
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45% rise in potential client leads via organic + paid initiatives
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1. Behind-the-scenes storytelling:
Showcased the real process of The Black Frames Studios, helping the audience connect with their craft on a personal level.
2. Theme-based cinematic reels:
Created visually rich, concept-driven reels that highlighted their signature style and improved their digital portfolio.
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​3. Power couple positioning:
Highlighted their journey, teamwork, and brand personality - building trust and relatability.
Instagram Content Strategy
Outcome
A visually strong Instagram presence with consistent engagement, standout content, and a professional digital portfolio that attracted potential clients.