Toneop
​My journey as a content creator officially began at ToneOp, a Bhopal-based health & fitness startup that was still in its early stages when I joined. Inspiring people to prioritise fitness in a country where it’s often overlooked wasn’t easy. However, it prompted me to embark on a deep exploration of content, behavior, and storytelling.
Here’s a quick glimpse of my work at ToneOp:
Case Study Highlights
Built ToneOp’s social media presence from scratch, launched initial campaigns, and consistently drove engagement through experimentation and strategy. Worked across multiple marketing verticals- digital, offline, and social, eventually leading core content creation.
Key Achievements
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Grew Instagram from scratch organically, to 5K+ followers in the first year, and LinkedIn to 1K+.
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Conceptualised and executed engaging campaigns for the website launch, app updates, and new feature rollouts.
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Created and edited high-quality recipe reels, fitness tutorials, and storyboard-led content with the team.
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Handled copywriting for posts across platforms.
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1. Value-driven Content:
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Focused on building a community- not just a customer base- through healthy recipes, nutrition insights, and easy fitness content.
Content Strategy
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2. Problem-Solving Content:
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Educated the audience about real health issues and positioned ToneOp as a simple, trustworthy solution, building credibility step by step.
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3. Relatable journeys:
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Shared testimonials, common struggles, and practical conversations and memes to make the audience feel understood, not sold to.
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Outcome
A strong organic community built around wellness, trust, and consistent value, while keeping the brand’s voice authentic, practical, and people-first.